So, on Monday, sometimes it seems a bit philosophical, and yesterday morning I was thinking about a few calls I received last week where people who are still completely immersed in the MLM business philosophy of building a traditional MLM called me and tried to prospect .
There is still debate about the game changing products, of course, then a description of the company's latest success stories, and how ordinary people finally hit the big time just by sharing this great opportunity to network marketing.
Get in now!
Now, in the early days of his career, mlm business, maybe a little, but I found instead that I was completely immune to the plot is partly due to what I have learned over the years as I have studied MLM marketing and found that the opportunity is so the job as it is in marketing (MLM success-Post tyranny Deal blog ).
Now, if you look closely at the business models used in the process of building a traditional MLM, and then compare it to people instead of to build their MLM business using online marketing you will see that it is really a big philosophical difference.
Traditional MLM business philosophy is that you need to build a large group through the process of recruitment and duplication.
It is quite well known in the industry that the whole MLM organization can be divided into 3 groups.
Percenters 80%, 20% Percenters, a 1% Percenters.
Now, the ultimate goal, of course, find the 1%-leaning, you know, this is a person who comes into your organization's network marketing and it just explodes over noći.Japanski called "Lightning Striking ".
Now sometimes the MLM industry leader who has been following, but sometimes no one who has never been successful in MLM before, but this time happened something unique, completely random phenomenon.
Then there are what I like to call "Naturals ".
"Natural" is someone who is either a main center of influence, (we know a lot of powerful people), or maybe someone who has just got very excited and was a natural networker.
of 1% Percenters come in all shapes and sizes, but they are in fact the main factor for your success in MLM space especially if you work in a standard MLM (unlike the Top Tier MLM).
Now the standard MLM building process is to sift through prospects to find your distributors, then sift through the dealer to find 20% Percenters, and then enough 20% Percenters work in his group, the surface should be 1% leaning somewhere in your organization.
Now, of course, if you are unilevel network marketing compensation program, then hopefully 1% bolder at the top of your organization, and not somewhere downline from your salary.
Binary MLM comp plans are of course much more forgiving and the strength of players coming into the deep in your organization.
analogy Sometimes when I use MLM training to explain the building process is to visualize the Big Beach in the State of Washington, which is kind of the rocks all over the place, and you're picking out every stone in search of gold below it.
Now there are thousands of rocks on the beach and it will take some time, so you have to develop the skills of focus, determination and perseverance.
I call the "Blue Diamond" thinking.
Now that you have sponsored their first 20% leaning, there are now two of you picking up rocks and so on.
After twenty or thirty 20% Percenters in your network marketing group and they each have several hundred people in your group, you now have a small army of picking up those rocks in search of gold.
That's the way it works with a large enough organization, you simply can not miss.
Of course it's just getting there, there are numerous other factors that can make or break your MLM success, such as product longevity, the company's viability, competition, and of course it is a nasty word, friction.
, but these are all factors for another interview.
Now the goal MLM online marketing involves the same process, it's just that we can push more people into the equation much faster, but it's still the same basic model.
So, at this moment there are no deviations from the business model.
, but the philosophy of how you get there differs dramatically, and this is what I call the
"Truth and illusion network marketing ".
is true that network marketing is to find people who are really serious and committed you will be able to go through a number of opportunities to get to gold.
The second truth is that any approach to MLM prospecting and lead generation works to a certain extent, although some are painfully slow.
"The illusion of network marketing" is what we see when we go to business events and they parade the latest success stories on a stage that says:
"I'm just saying that 4 of my friends and they talked to several people they know, and suddenly I have 10,000 people in my group and I'm making $ 40K per month and this job is so easy and so much fun!"
Now be truthful here, you know you just kind of ticks you when someone fails big time and no.
Let's see, our first thought is to go out to the parking lot, a cut tire on the car (just kidding), and the next is to return to our warm market again and try to beat them into submission, there must be gold somewhere.
Now the truth is, it was pure luck that they have discovered that much of the gold that is easy to just a few perspectives.
sad part of it is true that there are so many people out there trying to build a successful network marketing business based on luck.
They are out there every day, hoping to stumble into success just taking a few people here and there.
Unfortunately, this is a total illusion.
Network marketing is a business just like any other business you need to be treated as one and learn how to market.
Now there are many MLM marketing approaches that may come, but your success will be based on volume, the more people you get information before you get lucky.
Now as I said in a recent training webinar I was mixing the traditional approach to marketing online MLM world has a lot of really good ways to generate high water flows other than just doing it online, but, of course, on-line is the most powerful.
now building a traditional MLM philosophy at this point begins to stress things such as connecting to the company store, there are lots of events and awards ("Hey team, Bob just made your first sale and it only took him two years .. ... way to go Bob !).
Now the whole culture is designed as a kind of self Strengthening social cult (I call it a cult P ).
Now, if done properly, now find themselves in a social group to which you would never think of leaving, even if they are not making money.
MLM company understands that with enough infantry on the ground, promoting the company, someone is going to hit "pay dirt" and they will succeed.
They just have to keep everyone in place. (This, of course, the same philosophy your upline uses ).
So what you hear when you go to the MLM company events ....
stories of perseverance, persistence and luck.
funny story here, I recently discussed the prospects that he was really excited when I called. She told me that she knew my story and so is everything in her upline, and they all loved the story.
then went on to tell me about a story in which I joined MLM, and then after 6 months, got frustrated and then just stopped working, but, of course, remained active.
A year later my MLM organization has exploded and there I was making several million dollars a year because my organization has gone on without me, but also because I was active on Autoship.
Now, of course, you can feel the moral of this fictional story, do not ever stop, even if you do, be sure to keep your Autoship active, because you never know what you might leave behind.
is now a little surprised to learn the real story, which is that I really get frustrated in my early days, and probably stop only 5 times in the first 6 months, but then I discovered the marketing and developing a high volume of water strategies through newspaper advertisements.
and then sponsored 250 people are dead serious in my MLM group in about 2 years and I struck gold, so I could not miss.
Totally different story.
I guess the thing that really ticks me off about the traditional MLM low volume approach to building the kind of benefits to people.
Now that is not basing his life on the persistence of hope and confidence is bad, on the contrary, they are a great way on your life, but not your MLM business.
As online marketers Our philosophy is very different, we understand that success is volume related.
See .... We have this magical fast-forward button can be hit and shorten the growth curve by years.
the average person in MLM typically brings in about 1-3 people a month. What are their chances of finding a 1%-leaning?
slim to none.
On MLM online marketing mastered, you can push 10 + people per month into your business and key players from the surface much easier.
also gives you the ability to use the fast forward button for a stress test of the business model and see if it actually delivers as promised.
Now, using the accelerated construction process, I learned that if I can not get the business model of singing and dancing in the six months it is unlikely to happen.
Next ....
Therefore, the bottom line oriented business, online marketing are powerful and dangerous environment in MLM.
I wrote about it recently in a blog called "MLM success, why your upline hate online MLM marketing ".
online MLM marketers are slowly learning that entrepreneurs always known, time is a limiting factor.
They realize that there are many network marketing opportunities out there that they could focus their attention on, and that it can be nearly impossible to predict which companies will fly and which will die.
So, instead of pressing business plan based on luck and chance, and spend five years slowly growing company that just does not seem
Just Push fast forward button .....